A nationally recognized expert in the retail and restaurant industries with a specialization in small towns is coming to region to meet with business owners. Marc Willson is bringing his The Small Town and Merchant Program (STAMP) to Chase City, Clarksville, Lawrenceville and South Hill.
Willson, a National Retail Consultant with 40 years of retail experience, has helped more than 1000 retailers, restaurants, artists and tourism-related small businesses in more than 300 towns. Willson works with Longwood University and their Small Business Development Centers to host seminars for business owners and restaurateurs. The Virginia Small Business Development Centers and Willson’s STAMP recently won the Virginia Downtown Development Association’s 2013 Award of Excellence for Organizational Development. According to Jody Keenan, state director of the Virginia SBDC, STAMP has been beneficial for the retailers and restaurateurs who have participated increasing their revenues by as much as 65 percent.
“It is Willson’s use of low-to-no cost options that we find appealing, specifically his focus on developing and expanding the electronic footprint,” said Jeff Reed, executive director of Virginia’s Growth Alliance. “We have found that fewer than 20 percent of all businesses, organizations and attractions within the VGA region have an electronic presence that they manage and maintain. This hurts us in our efforts to attract new business and industry as well as visitors.”
Willson has kept in touch with the changing marketplace. “Because of the Internet and the pass of the control to the consumer, a small business owner has become the brand. It’s all about the personal connection and treating your customers like VIPs, learning their names and looking out for product you know they would like.”